We are in the 90s. Radiohead sing creep, jurassic park gathers acclaim at the cinema and beverly hills is a hit on television. Precisely in those years a male image was proposed in which virility reigns supreme. Gillette is the spokesperson for this concept strengthening the symbols of masculinity and […]
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Among the words – and concepts – that we use most often there is one. That reigns supreme when it comes to brands coherence . We underlined the idea of coherence with the essence of the brand. With its values, and now that we talk about change, what happens? Change, […]
Share the brand’s values and become a point of reference for your customers, even when society’s needs change. We’ve already done it. And we’re about to do it again. Let’s face change time we won’t talk about crises , because, let’s face it. Change doesn’t always mean drastic and sudden […]
To try to understand what the fate of cinema in italy has been. We need to refer to the numbers recorded in october , the month in which cinemas finally returned to 100% capacity. The october takings marked a total turnover of over 33 million euros and 4.8 million tickets […]
What to expect from the new film season? How will cinema commercials help your business. Life in movie theaters during 2020 and 2021 hasn’t been easy. After an encouraging start, which seemed like it could bring even better results. Than the sensational ones of 2019, the pandemic arrived to stop […]
All brands now need it. Close to the public, empathetic with people, always connected. They are the link between the brand and people. We’re talking about one of the most talked about figures of the social media era influencers . The growth of influencers, already rapid and impressive, in recent […]
What are server-clicks and why do they exist? A server-click — also known as bot-click. Or a non-human interaction — is when the anti-spam filter of the receiving mail server checks the validity and integrity of a potentially suspicious link in an email. For example. If gmail’s anti-spam filters are […]
If you continue to score low on your ads. Google may stop showing them as much. So. you will end up paying a higher cost-per-click (CPC) price for your campaign. 4 Ways to Improve Your Google Quality Score Google Analytics on a tablet screen with data printouts Image from Photo […]
that’s a good indicator that your landing page isn’t serving its purpose. If you’re getting a low quality score. review your landing page to check that its navigation works. that its message is clear and concise. and that it loads properly and is mobile- friendly . 3. Make your site […]
It’s one thing to set a goal for your business. But it’s another thing to set goals that are feasible and effective. Of course. We all want to achieve the latter. But getting there isn’t always the easiest route. Enter smart goals. Which challenge you to create goals for your […]
