If you continue to score low on your ads. Google may stop showing them as much. So. you will end up paying a higher cost-per-click (CPC) price for your campaign. 4 Ways to Improve Your Google Quality Score Google Analytics on a tablet screen with data printouts Image from Photo Mix from Pixabay It’s important to remember that this score isn’t the only metric you can rely on to determine the success of your ads.

Google wants to make sure you’re using highly relevant keywords

You’ll also want to dig into Google Analytics to Email List learn more about your website traffic and other useful metrics that give you a complete picture of how your ads and website are performing. However. optimizing your Google Quality Score can undoubtly help. Here are some tips for doing so: 1. Use the most relevant keywords Good keyword research is the main way to improve your Quality Score. Google wants to make sure you’re using highly relevant keywords that make sense with your ads. allowing searchers to land on ads that match their searches.

These are call negative keywords

Planning a keyword strategy using tools like  BSB Directory  Google Keyword Planner can help you find the best keywords for your campaigns. Along similar lines. you’ll want to exclude keywords that don’t fit well with your ads. These are call negative keywords. and you can tell Google not to pull your ad when people search for them. This wes out any keywords you don’t want to target. which could lower your CPC. 2. Optimize your Landing Page Google also checks that the landing page associat with your ad is relevant to your ad. When people click on your page. they should find the information they ne there. If Google sees that people are quickly moving away from your page.