What are server-clicks and why do they exist? A server-click — also known as bot-click. Or a non-human interaction — is when the anti-spam filter of the receiving mail server checks the validity and integrity of a potentially suspicious link in an email. For example. If gmail’s anti-spam filters are suspicious of your email. They will click the links to ensure that they’re not malicious. An anti-spam filter may only click on some links. Or it may click on the links in an email. Bas on these checks. The anti-spam filter may deliver the email to the inbox or junk it as spam.
While this is a helpful service
While this is a helpful service that keeps inboxes safe. It also creates complications for reporting on email activity. Since email service providers (esps) like campaign monitor report open and click data. These server-clicks email list create the impression that a recipient is opening and clicking the email. When in reality. It was the anti-spam filter. You may be hearing about this for the first time. But server-clicks are not new. Industry-wide. Mail servers are using server-clicks to protect against phishing attacks. Attacks. Which. Are growing in frequency.
Mailbox providers set different
Mailbox providers set different parameters to determine when anti-spam software will test the links in an incoming email. Some anti-spam filters look at your sender reputation to determine if a check is ne. Others. Though. Will go as far as BSB Directory testing all links include in an email from outside their organization. It is important to note that this is not an issue exclusive to campaign monitor or any other esp. Every email sender is likely to experience the effects of server-clicks at some level.
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