Why am I hearing about this now and seeing an increase in server-clicks? Phishing attacks have been on the rise over the past couple of years — both in volume and in profile. As a result  Security is being tightened globally. And as spammers continue to find new ways to sneak past security settings. The pressure is on mailbox providers to make their inboxes as safe as possible.

What should I do if I see a large

What should I do if I see a large increase in opens. Clicks. Or unsubscribes? If you suspect server-clicks are skewing your email data. There are a couple of quick actions  country email list you can take to help solve the issue. Check what new URLs you have start linking to. Files. Link sharpeners. And free online filter files can cause problems. Check your list health. Sending to inactive or unengaged email addresses can harm your sender reputation. This is a bad practice for many reasons. But the main one is anti-spam filters are more likely to view you as a suspicious sender. When subscribers stop responding to your content. Remove them from your mailing lists.

What are some things

What are some things I can do to prevent this from happening to me in the future? While there’s no magic formula for preventing server-clicks. There are some best practices BSB Directory you can follow. Here are the top 3 things you can do to help anti-spam filters servers know they can trust you . Ask your subscribers to add you to their safe senders list Including a short note in your subscribe form or welcome email that reminds your subscribers to mark your email as safe can go a long way.

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