A media plan is a strategy. Therefore, that is used when programming a digital marketing plan in the different communication channels used in a project. This plan details the marketing and communication strategy. That a brand or company will carry out through the different existing media, depending on where its target audience is located. 

The media

What is a media plan. plan is email contact list the tool that will tell you, through a prior study of the market. the company itself. Which communication channels. are appropriate to address your audience. Therefore,  what way the message should be transmitted. Therefore, according to the medium and in What time should you do it. The main objective of the media plan is to ensure. that the company achieves its objectives without going over budget.

Media plan

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