Remember what I wrote at the beginning you don’t have to do everything at once. That’s why you can give dynamic content and in the content of the message write Give a close man or find a gift for yourself . And so here we have a message tailor to all genders. If of course we collect declarative datawe can go a step further but the contact database should be well segment after all you can find a recipient who gives a gender other than female or male. that they don’t get a male or female message. Advice from the author In order to segment the database in the best possible way think about what data you can obtain at the beginningwhen signing up for the list of subscribers and what data when sending mailings.

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With the latter you can for example segment bas on the number of emails open or who clicks on which links in the campaign. These are the so call behavioral Ireland Business Fax List data. Segmentation after Boyfriend’s Day And for dessert I’m giving you one of the most annoying user and me bugs I encounter quite often. Namely I buy something for someone as a gift which I’m not interest in at all and since then I’ve been getting recommendations of similar products every now and then.

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Take this into account and protect yourself at the very beginningwhen signing up for the list of subscribers . You can ask people to provide their gender interests products whose offers they want to receive. In email marketing things are not binary or black and white. And all good email marketing for Boy’s Day An exa BSB Directory mple of subscribing to the newsletter Summary segmentation and personalization for Boy’s Day Take things slowly don’t implement new strategies at once. Plan your campaigns so that you can see later why something succe or fail. Remember to use the right colors even if they do not strictly fit into your brandbook.