Product registration on Marketplaces – Best practices

Product registration is one of the most important parts that require the most attention in a Marketplace. Through this action, you can create a positive or negative impact on those who are researching a certain product to make a purchase. Therefore, we created a dedicated article especially to comment and give tips for implementing the best practices and strategies for registering products on a Marketplace. The product title will be the basis of your entire ad. This is where consumers will find what you are selling. For this reason, it is important to make an eye-catching, complete and attractive title, something that piques the buyer’s interest while also offering information about the offer. Some information is essential in a good title.

Make good titles

Product’s name Model or line Specific features Color, flavor, or voltage Brand The main objective is that, by reading the title, the customer can immediately identify whether it is what they are looking for. Write good descriptions The product description must contain all information about what is being sold. Through it, the customer will Japan Telegram Number Data know exactly what to expect from the purchase. For this reason, we include measurements, colors, dimensions, weight, components, care, guarantees, how to use, among other characteristics. In addition to bringing greater trust, this data helps with the ranking and positioning of your product, both within Marketplaces and in Google searches. With the basic information, it is also worth highlighting the benefits and changes that purchasing your product will bring to the customer’s life.


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Provide contact information

Even though Marketplaces have a chat function to get in touch with sellers, it’s nice to leave another contact for customers to talk to you. Platforms do not always offer the best Philippines Telegram Number communication channels, thus failing to provide qualified support. Leave a WhatsApp number or a profile on social networks, just so that, if a problem arises, people can find you and talk to you. Create SKU’s correctly Unlike the EAN code , which is mandatory data, the SKU is optional (on some platforms) and created by the seller himself. The acronym stands for Stock Keeping Unit, which translated means stock control unit. The SKU helps in managing product inventory and locating the item in inventory.

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