Valentine’s Day in e-commerce: Perspectives and trends Anthony Junior

Posted on : February 27, 2024 | post in : Telegram Data |Leave a reply |

Valentine’s Day is a date awaite by couples across the country, and e-commerce has  an increasingly significant role in this special period. According to estimates from the Brazilian Electronic Commerce Association (Abcomm), e-commerce is  to reach impressive revenues of R$7.2 billion on this occasion. In this post, we will explore revenue prospects, estimates from the National Confederation of Commerce in Goods, Services and Tourism (CNC) and consumer trends driving online commerce during Valentine’s Day. E-commerce ready to earn R$7.2 billion With continued growth, e-commerce is to earn R$7.2 billion this Valentine’s Day, according to Abcomm. This value represents an increase of 7% compared to the previous year, reflecting consumers’ preference for making their purchases online during this special date.

CNC estimates for retail sales

Although more conservative in its projections, the National Confederation of Commerce in Goods, Services and Tourism (CNC) estimates a value of R$2.54 billion for retail sales during Valentine’s Day. Despite the more modest growth, this date continues to be one of the most important for the sector, second only to other significant Denmark Telegram Number Data commemorative dates. Consumption trends and benefit sectors Sectors such as clothing and durable consumer goods, such as electronics, stand out as the most benefit during Valentine’s Day. Furthermore, perfumery and cosmetics are expect to increase in consumption compar to the previous year. These trends reveal consumers’ preference for personaliz gifts and products that add emotional value.

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Average spending on gifts and estimated financial transactions

According to the Fecomércio Institute of Research and Analysis in Rio de Janeiro, the average spending on gifts for Valentine’s Day is estimate at R$200. This value excees the average France Telegram Number spending for Mother’s Day and Easter, highlighting the importance and appeal emotional date. The research also estimates a significant financial movement, reaching the mark of R$446 million. Take advantage of consumer trends and the opportunities offer by Valentine’s Day to boost your e-commerce business. Be prepare to meet consumer expectations and offer unique shopping experiences, taking advantage of the potential of this special date to increase your online sales.

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