State of Search Brasil, which analyzes Brazilian. High shipping makes 75% of Brazilians give up online shopping Anthony search behavior during their online purchasing process, highlights this and other trends. The third edition of State of Search Brasil, a study carried out by Hedgehog Digital in partnership with Opinion Box, highlights the search behavior of Brazilian users. The objective of the research is to have native data that helps. Digital marketing professionals understand what the purchasing journey is like and the role. Google and social networks in this process. Google is the search engine most used by. Brazilians and for 86% of respondents the reasons for searching are to research content and information about products they want to purchase.

What leads a consumer to give up on online purchasing

When they arrive on the websites, after searching on Google, 75% of users give up their purchase due to shipping costs. 74% indicated that they gave up on the purchase because they did France Telegram Number Data not trust the website and 65% left because they did not find enough information about the desired product. For the most search channels we have. Google, Youtube, Company website (virtual stores) and Instagram. In this regard, Instagram is the most used social network to make purchases or seek information about products. When searching for information on Google, 77% of consumers prefer to consume short texts followed by images. It is important to point out that compared to 2021 (year of pandemic and social confinement), there was a considerable increase in people who clicked on the first Google results to make a purchase. Immediacy.

What helps convince the consumer to make the purchase

Images (72%), short videos (67%) and articles (48%) are also important assets to help a consumer buy a specific product or brand. To corroborate this information, Think With Google, an information Germany Telegram Number channel on digital behavior, points out that: for Brazilian consumers at the time of purchase, lower prices, free shipping, promotions, easy payment and availability of guarantees are also convincing factors . Challenges for Brazilian E-commerces According to the Brazilian Ecommerce Association (ABRACOM), Brazil has more than 930 thousand virtual stores. Of these, a large proportion of them are small e-commerce businesses, with up to 10,000 visits per month. In this scenario, there is no competition due to brand size, but rather due to positioning in search engines, such as Google. The challenge of virtual stores, in this digital universe.