Marketing planning is a topic for a longer guide and we will come back to it later. Use free tools or cheaper alternatives Marketing with. A low budget requires much more knowlge of the marketing and advertising market than you might think. Why? Because you yourself have to perform additional duties, the head of marketing, who is also operational, creates graphics or writes articles? Unfortunately, yes, companies often combine the duties of employees and expect the marketing manager in SMEs to be a manorchestra.

Where To Start Implementing Marketing Automation

Very often, having too many responsibilities can make it easier to get confus. Such a person , on the one hand, learns new things, gets to know marketing from the operational side and can show creativity, z on the other hand, it may be less effective due to  less experience. Canva Canva is a free graphic design tool. If phone number list you do not have a fulltime graphic designer, you will be able to prepare a leaflet, graphics for a social mia post or compose an interesting offer yourself. You can also use the paid version (approx. USDmonth), which will allow you to upload company colors, logos and use extend tools. canva Photo banks Using free photo banks is a big help when we don’t have a budget.

Why A Marketing Strategy In A Family Business

Unfortunately, they will not always match your nes. To achieve this, a photo session made according to your guidelines would be necessary. With a little ingenuity and patience , you can find photo databases. Remember to check the rights of the photo before using it. Sometimes you ne to mark the photo with the  source of origin, in some cases it is possible to it the photos, in others it is not allow. Examples of photo banks are unsplash pixabay freepik Work planning BSB Directory There are many available (also free) tools for planning work, projects or division of tasks. An example is Wrike, which will ensure efficient project and campaign management.