Magalu: for the first time, marketplace sales exceed those in physical stores

Magazine Luiza, known as Magalu, reached a historic milestone in the first Magalu: for the first time, marketplace sales exce. Those in physical stores quarter of with sales on. Its marketplace surpassing sales in physical stores. With revenue of R$4.4 billion from e-commerce, compared to R$4.2 billion obtained in traditional stores.  Magalu highlights the importance of e-commerce for the company’s growth and profitability. This achievement reflects consumers’ growing preference for online commerce and consolidates the marketplace as a strategic lever for business success. The power of the marketplace and its growth. The marketplace, a business model that allows third parties to sell products on a platform, has been a determining factor in the growth of Magazine Luiza. In the first quarter of 2023, sales made by third parties within the marketplace increased by 19% compared to the same period.

The convenience and convenience of e-commerce

Consumer preference for e-commerce is driven by the ease of access and convenience that this modality offers. With just a few clicks, customers can search, compare prices and make purchases from the comfort of their homes. Magalu has followed this change in behavior and invested in improving its digital platform, making it increasingly Brazil Telegram Number Data intuitive and secure. Business diversification and expansion. In addition to the marketplace, Magalu has expanded its business through strategic acquisitions. With online brands such as Netshoes, Zattini, Shoestock, Época Cosméticos, Estante Virtual and KaBuM!, the group diversifies its offers and expands its presence in different segments. This strategy has proven successful, with new product categories gaining prominence and representing almost 45% of Magalu’s gross merchandise volume (GMV) last year.

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Financial results and future prospects

Magalu recorded significant growth in online GMV, which includes its own and marketplace sales. In 2021, online GMV reached R$39.7 billion, representing an increase of 39% compared to 2020 and 221% compared to 2019. The marketplace was the big highlight, with a growth of 69% in this period. The company remains confident in its Canada Telegram Number business model and plans to continue expanding its seller base and offering financial services, such as credit cards and credit to sellers. celebrates a historic achievement, in which e-commerce surpassed sales in physical stores for the first . This milestone highlights the importance of the marketplace as a growth and profitability tool for the company. With a constantly evolving market and a solid base of sellers and products, Magalu is determined to remain at the forefront of e-commerce, offering consumers the convenience and diversity of products they desire.

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