WhatsApp, today, is the most  messaging application in the world. According to data from the Brazilian Institute of Geography and Statistics (IBGE), 95% of Brazilians who have a smartphone (cell phone) use the tool frequently in their daily lives. Therefore, the application is increasingly being by companies to contact and maintain a relationship with their customers. In parallel, approximately 82% of carts during e-commerce purchases are by Brazilians, according to the E-commerce Radar study. The WhatsApp Business API emerges in this context as an alternative to generate more conversions, bring companies closer to their customers and generate positive results for everyone . With the Whatsapp Business API, the application version for medium and large companies, we are able to create self-service chatbots.

How do I start using the WhatsApp Business API

Unlike other versions, to use the WhatsApp Business API you need to hire a WhatsApp partner company and request your number to be registered with the Official API. Each company offers different Israel Email List solutions and resources to its customers. Look for the one that best meets your needs. Check out some of the advantages that WhatsApp Business API can offer for E-commerce below: Main advantages How to sell your products on Google? Shopping cart recovery One of the main problems in online shopping is “abandoned carts”, but the work is not lost. The WhatsApp Business API is a great tool to help close that long-awaited sale! By sending notifications and reminders via WhatsApp you can convert this situation into a successful purchase! Sending the bill, invoice, tracking code, etc. Sending documents such as invoices and notes makes your customer’s life easier and optimizes their time. Another way to win over your customer is to keep them informed, sending the product tracking code.

Support for answering questions and after sales

In addition to making sales via WhatsApp, you should focus on complete customer service, that is, offering conditions where they can answer questions, talk to the customer service agent, ask for more Taiwan Email List information and other actions. The creation of chatbots can make this step much easier, as it is a personalized service, but automatically, which makes the process viable for both parties. This feature also reduces costs, allows for multiple simultaneous services and conveys an image of modernity to the public. Why does the Industry need to embrace e-commerce? Time optimization Everyone’s schedule is full of tasks and the vast majority of them don’t want to spend hours finalizing a purchase. Therefore, offering ways that save customers time is something that improves the shopping experience. Furthermore, the WhatsApp Business API offers many opportunities to boost your business.