What is Copywriting
Copywriting is the technique that can convey a clear idea and encourage a reader/consumer to carry out some action that you want them to do. It requires knowing a certain type of persuasive writing. Any content whose purpose is to make the reader/consumer take some action has some copywriting technique in it. But after all, what is copywriting and how can you use it in your business to increase your sales? What is Copywriting Copywriting is a persuasive writing technique focused on getting the reader to complete an action. This technique can be used in paid advertisements, blog articles, sales pages and lead captures, in other words, any type of written communication. This term appeared around 1828 by Noah Webster. Unlike the free translation (copy = copy), the term has the meaning of producing original content, produced by hand or printed. Nowadays, the technique also goes digital.
What are Mental Triggers
A mental trigger is nothing more than providing a stimulus to your audience. As the author of the book “The Weapons of Persuasion”, Robert Cialdini says, it is the “click-zoom” effect, where the “click” is an incentive that you give to your reader. The “buzz” is the reaction that this action causes in him. Still on this action, he argues that every type Iraq Email List of action has a reaction unconsciously stimulated by people, as we are moved by “psychological patterns”. So, understanding the main mental triggers and how they work will increase the number of your conversions or actions generated by your texts. How Magazord helps you with Chargeback What are Mental Triggers The main mental triggers that exist today and are most used in the world of marketing and sales are: Social proof, Authority, Reciprocity, Affection, Scarcity and Commitment and Coherence.
Which one would you finalize the purchase on
I believe in the second option, right? This is the effect of having social proof for your business and your products. Human beings always seek social approval, as a guarantee of the quality of that Switzerland Email List product or service. Therefore, using evidence and reviews from customers who purchased and felt satisfied in your texts is a great strategy for selling more. But remember, never create fake reviews for social proof. In addition to being unethical, it goes against another mental trigger, commitment and coherence , which we will see later. How to sell your products on Google? Authority This type of trigger makes us carry out actions without thinking much when we have an “expert” on a certain subject presenting us or trying to sell something.