Segmentation and personalization is the key to a successful campaign this statement seems so true but I will change it anyway. Segmentation and personalization are key to a successful campaign as long as you follow good practices. It’s similar to a food processor. You can make a delicious cake with it but first you ne to know what ingrients in what proportion should be put into it. Otherwise you will get zakalec and it will not be the fault of the robot or the oven. It is said that people learn the fastest from their mistakes. But I want to protect you from them.

Advice start communicating earlier

That’s why I’ve prepar for you a list of the biggest mistakes you can make when segmenting and personalizing your Father’s Day campaign . Throwing yourself into deep water Let’s imagine this scenario you operate on two segments throughout the year. Let’s say you have a database divid into active and inactive Lithuania WhatsApp Number List users. You do not apply any rules typical for personalization you are foreign to dynamic content. Even the subject of the message is not tailor to a specific recipient. Boyfriend’s Day is coming and you think Maybe I’ll do something different this time.

Nefits of the offer are good

You start to divide the recipient group into segments insert the recipient’s name into the email personalize the message present the offer thanks to dynamic content you add for example products from an abandon cart and change the time and day BSB Directory of sending. It might work. Or not. But in either case you won’t have the faintest idea why something succe or fail. Not to mention that that when you try to do so much in a short time it’s easier to make a mistake. Therefore if you are not yet with segmentation or personalization for your brother it’s best to start with one thing at a time.