Organic Traffic: What it is and how to use it to sell more
Digital marketing aims to attract the attention of your target audience and the persona you want to sell to. There are two ways to get this attention, and they are called paid traffic and organic traffic. Traffic is nothing more than the movement of people across pages on the internet. Therefore, the greater the traffic on your page, the greater its visibility. We will talk about this later. Paid traffic, as the name suggests, consists of you paying a fee to a tool that boosts posts such as Google and Facebook Ads and thus being able to reach a greater number of people, according to your chosen audience. Organic traffic, on the other hand, aims to choose who you want to show your content to, but in a much cheaper or even free way, without having to spend on ads or advertisements.
What is Organic Traffic
Organic traffic is the cheapest way to attract a customer, directly to your e-commerce or product page. Using search engines such as Google, Bing, Yahoo and others, your customer searches for a term or keyword related to something they want to buy and your product page will appear for them. In addition to using search engines, organic traffic can be India Email List done through direct traffic, social traffic and referral traffic. Direct traffic: This is the direct search for your website’s URL. This is when you already have a brand known to your customers. This way they don’t need to search and “by chance” find your e-commerce. Social traffic: This is when your audience reaches you through your social networks. Therefore, having an Instagram, Facebook, TikTok or other communication app that can generate this type of traffic is a huge differentiator for your business. Referral traffic.
The main Advantages of Organic Traffic
Cost benefit: Because it is a strategy that does not require you to spend your money on advertisements, it is very profitable and advantageous for both small and large companies. Furthermore, with organic traffic, the cost of bringing in new leads and customers is much cheaper. With paid traffic, the opposite happens, as the Mexico Email List longer the ad is up, the more it will spend, which makes it more expensive to acquire new visitors to your website. Duration: As said before, paid traffic lasts as long as you put money into it and keep it active. Organic traffic, on the other hand, remains active always, or until you decide to take the page offline. However, be careful, because if you keep your page for a long time and don’t update it, your search engine ranking will drop and it will be harder for people to find you. Scalability.