Top 7 Strategies for Customer Retention

Trusted by the best Tired of always looking for new customers? Life is much simpler when you can make your consumers so happy that they always come back wanting more. It is always more economical to retain old customers than to acquire new ones. This sounds great — after all, who wouldn’t want to save money this way? Furthermore, the probability of selling to an old customer is up to 70% , while for a new customer it is only 5%. To profit from customers who purchased something from you, let’s take a look at the top 7 customer retention strategies that will boost your e-commerce sales. It is probably the most basic and best-known system among e-commerce stores, in addition to being quite simple and efficient. It works like this: every time the consumer makes a purchase, they earn a defined number of points. Larger purchases are worth more points than smaller purchases.

Implement a Loyalty Program

It’s very likely that the majority of your customers are millennials. And if there’s one thing they want from you, it’s a loyalty program. If a company does not offer this type of program, it will have one. Many small businesses and e-commerce stores offer loyalty programs that reward consumers who shop frequently. For example, if a customer makes 5 different purchases, you can offer a discount on their Australia WhatsApp Number Data next purchase. ‘Buy One, Get Two’ type strategies generally don’t work in the world of e-commerce because they can generate losses. Instead, you can offer free shipping after the customer has consumed enough points from your loyalty program Customer Retention or perhaps offer credit in your store. Both strategies can make consumers feel great about your store, and by rewarding them in this way, you will be encouraging them to come back. Loyalty programs are super easy to implement. If you have a Shopify store, you can download the . Here are some types of loyalty programs you can implement: The Points System.

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Find a Way to Encourage Consumers

According to research, you won’t sell more easily to a consumer and they won’t become loyal just after completing nine or ten orders. They become regular customers with just three purchases. In fact, research shows that sales skyrocket by 27% after the third order. This means that you need to dedicate effort and sweat immediately to get the consumer to make a second purchase. Once they’ve placed that second, crucial order, they’re practically yours. To encourage a second purchase, you should Australia WhatsApp Number List remove all automated ‘welcome’ emails. Instead of sending out generic emails, go the extra mile with personalized emails that make the consumer feel genuinely cared for. Also include a limited time offer for your next purchase. This creates a sense of urgency, which could be enough to guarantee that second purchase. Here are other ways to encourage that crucial second purchase: 1) Let them know about your loyalty program If you have a loyalty program, don’t keep it hidden. Make sure your first-time customers are aware of it right away. Show them how that purchase they just made can be worth a certain amount of points that, over time, will contribute to acquiring free merchandise.

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