Identifying with a brand and remembering a certain type of occasion or memory. Is the objective How important icommerce  of branding. Achieving this goal is what many brands seek, but few achieve it. Who never said they would buy a Gillette or a Chiclets? Well, did you know that these are not the names of products, but of big brands. Gillette is a razor blade, Chicles is chewing gum. This represents the strength that a brand has in being able to influence a market in. Which it operates and change the way consumers see the product they are purchasing. An example is Coca-Cola, which the moment you hear the name, brings to mind happy moments, with people close to you. We don’t buy it because it’s the cheapest or the best, but because of the emotion and sense of belonging and joy. Another example is Apple, more than selling smartphones.

What is Branding

But after all, what is Branding? Branding is brand management, that is, the positioning of that business and how it behaves and shows itself to its audience and customers. Everything that the brand can convey in terms of emotion and memories to whoever is watching it is Branding. When you hear the name of a certain brand, and immediately a  Turkey Telegram Number Data memory or an image of it comes to mind, it is part of brand management. However, to be able to continue, we need to understand the concept of Brand or, in other words, brand. Even today, many people believe that a brand is just the logo and name of a icommerce  company, but they are very wrong. The brand is everything that the company represents and transmits to the market and its customers. It goes far beyond a name or the colors used, but everything that involves what a business represents. A great example.

How important is a strong brand

If you still don’t understand the real importance of having a strong brand and what it represents, let’s explain it again. As you have already seen, a brand with a well-defined identity makes its consumers Japan Telegram Number automatically refer some experience to that business. Be it a feeling, an emotion or some positioning. When you think of sporting goods, what comes to mind? It’s definitely Nike or Adidas. And when you think of hamburgers, which brand do you remember? McDonald’s or Burger King come to mind instantly. So remember, having a strong brand is essential to sell more, grow in your market, attract icommerce  more investors and also connect with your audience.Why does the Industry need to embrace e-commerce? How to Brand your brand Now that you know what Brand and Branding are, and above all, the importance of connecting with your audience.