Black Friday is one of the most important dates for physical and online retailers. And the 2021 edition arrives with the frenzy of being the biggest BF in history. In 2020, we all saw a huge increase in E-commerce. The Covid-19 health crisis and the closure of physical commerce in several regions of the country have led to even greater attention focused on e-commerce. A large part of the public turned to E-commerce, taking advantage of the promotions that took place on the previous Black Friday, without the need to leave home. Now in 2021, we expect more mature e-commerce. The lessons learned over the last year mean that online stores pay more attention to the customer and guarantee an optimized shopping experience.

Purchase expectations

According to the research that was the basis for the study presented, around 76.5% of respondents stated that they made a purchase on Black Friday 2020. However, when we talk about Qatar Email List purchasing intentions for this year’s edition, the number of people who intend to make a purchase already rises to 87.75%. The increase in this number is a reflection of greater consumer confidence in e-commerce. If previously buying online was synonymous with uncertainty for many people, currently, E-commerce is one of the main sales channels for millions of consumers and one of the strongest sectors of the Brazilian economy. The spending range for BF is high and many consumers also intend to anticipate their Christmas shopping on the last Friday of November. Around 55% of respondents to the Black.

Budget for Black Friday

Most searched categories As expected, smartphones lead purchasing intentions for Black Friday 2021, with 66.67%. In the last edition, the electronics category soared ahead of intentions, due to Mexico Email List social isolation. People invested more in home comfort and spent more on products in this category. However, a major point that draws attention is that even though the Tourism and Travel sector has undergone a recovery (it was the category with the highest growth in e-commerce in July 2021), only 12.82% of consumers intend to use the Black Friday to buy a travel package. Purchase motivators Discounts are the biggest purchase motivators during Black Friday. Around 81.77% of respondents say that lower prices are the biggest motivator for purchases on this day full of promotions. The other two main motivators are the 13th and the need to buy a certain product Regarding the discounts sought.