Shipping is a decisive step within an online store , after all, we are talking about the process of delivering the product to the customer! Furthermore, shipping presents a major challenge in balancing the expectations of consumers (who always shy away from high shipping costs) and the reality of retailers having to bear these costs. The best solution is to strike a balance, that is, offer cheap shipping that is also attractive for your online store’s expenses. Because of this, thinking about and applying shipping strategies for your online business is vital, as this process is extremely important for generating customer loyalty. Check out our special article now that shows the size of shipping within E-commerce and the best strategies that suit your business.

But after all, what is the real importance of shipping within E-commerce

In a survey carried out by E-commerce Trends, 97.3% of people interviewed declared that they had already abandoned their shopping cart in an online store. And the main reason for this abandonment is because of very expensive shipping. This same study also points out that delivery time is one of the villains when we are talking about shipping. In fact, this is the cause of around 40.7% of consumer complaints. We must also remember that from the moment the product is sent to the customer, you lose power over it. The importance of shipping in E-commerce This is one of the reasons why shipping ends up causing a huge headache for the entrepreneur. Therefore, the delivery of your products requires even greater concern and care, so that the entire process happens in the best way possible. Delivering your product to the customer is a vital step and by doing this with quality and efficiency , you will be able to captivate the consumer and make them buy with your brand again. The customer will remember your E-commerce with confidence, whenever they want to make a new online purchase, and will become loyal to your brand! It’s worth paying attention to shipping for your online store, right? Continue reading and discover important strategies for optimizing delivery in E-commerce. Find out how D2C E-commerce works

Set up your online store’s shipping policy

To have efficient shipping in your E-commerce it is important to create a policy and standards that optimize and speed up this process. The two main components that need to be analyzed when creating a shipping policy are: shipping time and price. In this case, the interesting thing is to plan transportation, prioritizing alternatives that offer good cost-benefit for your store and also for the consumer. The best thing to do is not to be tied to a single transport company, in other words, don’t depend solely on the Post Office or a single carrier. The best solution is to use the services of an E-commerce platform that offers integrations with more carriers. This way, there will be more options for deadlines and deliveries, allowing you to offer more competitive shipping. If you are looking for services to optimize your online commerce operation, then you need to know Magazord’s solutions. Our platform features a series of integrations with the best carriers in the country, bringing more quality to the delivery of your products and optimizing shipping prices. Shipping policy in the Online Store Reverse logistic In addition to the points we have already mentioned, it is also necessary to make your reverse logistics policies clear within your online store.