This not only increases the openness of your messages but also builds a positive relationship with the customer. Hyperpersonalization is simply a higher degree of customization. Bas on your data you can show the right products categories promotions types etc. to the right people. If you run a clothing store it makes no sense to offer skirts to men. For the female part of the clientele you may want to distinguish for example youth or classic cuts and direct them to different age groups. Micro segmentation start with lists of recipients FreshMail allows you to create multiple recipient groups even during the test period! In the Growth plan you can create up to separate lists.

Social media focuses more on sponsored content which makes

This is the beginning of your micro segmentation work as you create segments inside your audience lists. Its a good idea to create lists as large general containers for contacts. Good examples of separate lists are different types of marketing consents e.g. e book Australia Accountant Email Lists download webinar subscription and general website or when you have several stores with different products services. This will allow you to logically separate large groups of contacts. Remember that you can then divide each of them into segments. See how to create and manage recipient lists in FreshMail in our knowlge base.

Such situations subscrirs may receive a message

On each newly creat audience list you will immiately receive three automatic segments active have open at least of the campaign new less than a month has pass since the date of registration in the database they have not open any campaign they have never open any campaign Hyperpersonalization through customer segmentation The easiest way to BSB Directory implement high end personalization of email marketing campaigns is by creating many separate segments within your customer lists. Most likely you have at least potential audiences current customers and people from advertising campaigns on the Internet so call leads . This is a good starting point for introducing segmentation in your companys marketing.