This CX management platform has a slew of solutions, including real-time decision management, intelligent advertising, marketing optimization, and marketing automation. It allows the consolidation of data to view the customer’s behavior and journey and create and manage their profiles. It gives businesses the ability to take marketing decisions based on customer insights; carry out automated, repeatable, and trackable campaigns; and garner information on business variables. SAS can be said to be a complete solution for online advertising.

Genesis Cloud:

As a holistic cloud-based CX solution, Genesis Cloud connects email, phone, social, and phone using an easy-to-use tool. Besides, it offers businesses a 360-degree view executive email list of customers’ journeys while meeting compliance standards. The features include outbound campaigns to keep businesses productive. Genesis Cloud offers optimization capabilities for the workforce, such as performance monitoring, multi-channel recording, quality management, and others.


As mentioned above, the customer experience assurance tools help gather data, derive insights, and deliver an in-depth analysis of your customers’ profiles, behavior, and BSB Directory journeys. So, when choosing a specific customer experience tool for your business, first evaluate its features and determine whether it will meet your business objectives.

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