Create a mia monitoring strategy Mia performance is one of the strongest indicators of brand equity, but formulating the right mia strategy can be take-advantage difficult, especially considering how mia strategies and voices have chang over the years. Consumers are turning to peers, influencers and celebrities for advice and entertainment, leaving brands to navigate omnichannel mia strategies. In fact, thanks to social mia, consumers themselves have become increasingly important voices, capable of determining a mia impact for brands. When it comes to creating your mia monitoring strategy, here are some things to keep in mind: Know your goals Mia monitoring gives you a (potentially overwhelming) amount of options for what to track and measure.
A look on multiple levels
Before diving into a pool of data, define what your goals are. Increase brand awareness? Understanding the positioning of your take-advantage brand on business lead the market? Increase e-commerce sales? While you likely have several goals, defining them from the start helps define your mia monitoring strategy, including which metrics to use. Take advantage of technology You could manually monitor brand mentions across different types of mia, but let’s be honest: that wouldn’t be efficient or effective. To get the best results, however, you can take advantage of technology. Specially design mia monitoring software can save you a tremendous amount of time and effort, allowing you to focus your attention where it matters most.
Focus on quality, not quantity
Of course, the best mia monitoring tools come at a cost; however, they quickly pay for themselves in time sav and information gain. A look on multiple levels Mia monitoring is often consider a macro-level activity, but if you only use it to look at the big picture you are missing an opportunity: your mia monitoring strategy should also be appli at the campaign level, as this allows you to link data to specific marketing activities, events and items. Focus on quality, not quantity The number of followers is not the only thing that matters: the overall quality of the publications or influencers plays an important role, especially when it comes to the FLB sector. For BSB Directory example, a placement in Harper’s Bazaar is much more take-advantage powerful than a placement in a travel magazine, and therefore has a greater impact on brand equity.