Email segmentation is the practice of dividing your email subscribers into smaller groups based on set criteria. This allows you to send more targeted and relevant emails, which can lead to higher open rates, click-through rates, and conversions. There are many different ways to segment your email list, but some […]
Shadow and Reflection
2 posts
The subject line of an email is one of. The most important factors in determining whether or not someone will open it. If the subject line is not interesting. Or relevant to the recipient, they are likely to delete the email without even reading it. That’s why it’s so important […]