What is GDPR, and how does it affect digital marketing practices?
The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). The GDPR aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international […]
How to Use Personalization to Enhance the Customer Experience in Your Emails
In today’s digital age, customers are bombarded with emails from all sorts of businesses. In order to stand out from the crowd and get your emails opened, you need to personalize them. Personalization is the process of tailoring your emails to the individual recipient, and it can be a powerful way to improve the customer […]