A clean and updated email list is essential for any business that wants to succeed with email marketing. A cluttered or outdated list can lead to low open rates, high bounce rates, and even spam complaints. This can damage your sender reputation and make it harder to reach your target […]
Segmenting your email list is one of the most important things you can do to improve your email marketing campaigns. By segmenting your list, you can send more relevant and targeted emails, which will lead to higher open rates, click-through rates, and conversions. One of the most effective ways to […]
