Want to know more about how to sell more on Father’s Day? Come with us and we’ll show you strategies to optimize your sales! Father’s Day 2021 is an extremely important date for e-commerce. After all we are talking about a themed date, where families come together to celebrate the event. The date is still gaining more and more space as an important date for retail, with revenue increasing. In 2020, the date generated around R$2.75 billion in purchases made using credit cards. This value represents around 2x more than sales recorded in 2019, showing that Father’s Day is a strong date for physical and electronic commerce.  This is a period of the year when sales are not as strong as at other times, such as Christmas and Mother’s Day.

When is Fathers Day 2021?

Father’s Day is always on the second Sunday of August, here in Brazil. However, the event is on different days around the world. In the United States, for example, Father’s Day is celebrat Spain Email List  on the third Sunday in June. In Uncle Sam’s lands, the date was born as an initiative by Sonora Louise Smart Dodd, in honor of her father. He was considered an example of a progenitor and was honored as a result. The young daughter celebrated Father’s Day for the first time on June 19, 1909, her father’s birthday. Over time, the idea of ​​the celebration spread throughout his city and later, throughout the USA. But it is worth mentioning that the date was only made official.

Father’s Day in Brazil

The date in our country originated in 1953, as an idea by  Thailand Email List publicist Sylvio Bhering.  director of Jornal O Globo at the time. The initial date was August 16th, which celebrates the day of Saint Joachim. Father of Mary and grandfather of Jesus, in the Christian tradition.  Father’s Day Celebration 5 actions for your online store to sell more on Father’s Day How to sell more on Father’s Day? Now it’s time to show the insights to answer this question! The date to celebrate dads is approaching and now it’s time for you to think about special strategies to boost sales on this special date. As with other commemorative dates, you also need to think of special strategies to attract customer attention and turn these actions into more sales. Check out our top tips! Choose products that make sense with the date With the growth of Father’s Day as a commemorative date, offering souvenirs and any product is no longer an option.