Email Marketing: 10 infallible tips to put into practice

Email marketing is one of the main digital marketing strategies. Email is a direct communication channel with the public that you can use to build relationships, nurture leads and generate sales. For a long time, in a more common sense,  was synonymous with spam, scams and intrusive approaches. But technology and strategy have evolved and now allow for much more effective use of email, which can reach the right people, at the right time, with the right message. You just need to know how to use them in email campaigns. Thus, it becomes one of the most effective actions for attracting and nurturing leads. For this reason, in this article we will explain everything about what email marketing is and the best ways to use it in 10 unmissable tips.

What is email marketing?

Email marketing is the use of email in digital marketing campaigns with the aim of building and maintaining a lead base, generating more sales and improving the retention rate. Unlike spam, strategies aim to reach people interested in the information, service Iraq WhatsApp Number Data or product you want to offer. This allows you to send messages tailored to each person’s stage in the funnel. Email marketing is the third most used digital marketing channel in professional Inbound Marketing strategies. Having a website is almost unanimous and social networks have gained ground in the last ten years, but email is still a powerful strategy. Do you want to understand why is so advantageous? We brought here the main benefits it brings to institutional communication, see Predictability When a company posts on social media, not all followers receive the post.

What are the advantages of email marketing?

This is because algorithms determine the most relevant posts for each user. Therefore, the organic reach of posts on social media is unpredictable. In other words, you have no control over Singapore WhatsApp Number List how many people will actually see your post. In  you have predictability. If you select 100 email addresses to send a message to, they will all receive it in their inbox. Furthermore, it is possible to measure how many of them open the message, in fact, improving actions. Flexible format Email is a blank canvas: you can fill it however you want. Posts have no character limit, can contain links, images and even GIFs, and can have any layout the brand desires. An email can be written with templates and include graphic elements, or it can contain just text, as if you were writing a personal message to all your contacts.