Arthur Sadoun, CEO of Publicis Groupe , has made some chair moves in his management leadership and has promoted four executives to make room for them in the so-called Directoire+ , a new management group with which the French advertising holding company aspires to adapt to new times before the company celebrates its 100th anniversary in 2026. Sadoun , who announced the changes just after Publicis Groupe’s supervisory board renewed his mandate as CEO and president of the company for another four years , has described the group’s new quartet of management as “a new generation of leaders.” .

Adapting to the new era of commerce is now Arthur Sadoun's obsession

Steve King , who has served as chief operations industry email list officer of  since 2019 and has been considered Sadoun’s number two throughout that time, will leave the leadership of the French multinational to assume the new role of president of  in Europe . King has been a key player within for decades as CEO of ZenithOptimedia and founding CEO of Publicis Media. The 63-year-old Briton will continue to work full-time and will be a member of the management committee of Publicis Groupe , the group’s second most important management body. The four new members of the Directoire.

We will not make that mistake

The changes made by Publicis BSB Directory Groupe are the most important since the group announced in 2014 that Maurice Lévy would step down as director of the company in 2017. With 90,000 employees spread across the globe, Publicis Groupe is the second largest advertising holding company in the world . According to Sadoun, the company he leads has managed to surpass WPP and has also closed the gap with Omnicom in terms of market capitalization. From the point of view of organic growth, Publicis Groupe has also been ahead of WPP and Omnicom since 2019.

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