easy to mentioned understand how this is a truly delicate phase because if the information is not well organised, clear and fast, the user will abandon browsing. The third phase concerns choice. The user has all the cards on the table, he is ready to make his choice ( decision phase ) and is really close to the last phase, the one in which he could decide to contact us or buy one of our products ( action phase ) . These two phases are closely connected to each other and the final success of our marketing actions will depend precisely on how we propose ourselves at this
moment and on what we offer to the user.
mentioned before: it could ask for additional information about the product regarding material, shipping or perhaps the size. We know the B2C customer well, he loves solving his needs quickly. If, however, we return to the discussion of the B2B public, here it will almost be necessary to have a discussion with a company collaborator or a representative before making a purchase. As a result, times are considerably longer. How can I analyze my Customer
We are not just talking about products or services but also about the mentioned browsing experience . Only in this way will business lead it really be possible for us to help a B2B or B2C company that wants to be contacted by new potential customers. Read alsoRetail and Online when the objective is also Drive to Store. B2B and B2C Customer Funnels: similarities and differences In the preamble of
Customer Funnel – are: awareness (awareness
this article we talked about strategy. Knowing the acquisition funnel of our digital reality and therefore analyzing user behavior from the initial phase to the final action is essential in order to Country List create a digital marketing strategy that allows us to: know our users; improve the customer journey. Increase conversions. Here is the first affinity between B2B or B2C marketers: the mentioned objectives can be the same. When talking about B2B