So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet. Instead, let me share some of the proven, low-cost promotion strategies I’ve learned in my 10+ years as an entrepreneur running six-figure companies. Here’s how to advertise your business. 1. Do search engine optimization Search engine optimization (or SEO) is my preferred way of promoting a business. I’ve done social media, email marketing,
Step 1. Find a keyword to target
SEO is all about keywords. Keywords are the words or phrases people type into Google in order to get an answer. Until you know what keyword(s) you want to rank for, you won’t know what kind of content you need to create in order to rank. When looking for keywords, the industry email list things you should pay attention to are a mix of: Traffic potential – The sum of the organic traffic you can get. Business potential – Can your business potentially make money if you rank highly for a given keyword? Ranking difficulty – How difficult it might be to rank higher than the competition for a given keyword. Search intent – What is the person actually looking for when they search for a given keyword?
This brought our results down
Scrolling through, I quickly found the keyword “coffee table with storage,” which gets over 28,000 searches per month BSB Directory and has a KD of just 17—meaning it could be easy for a new business to rank for. Keyword data for “coffee table with storage,” via Ahrefs’ Keywords Explorer Checking the Google SERP (search engine results page) for this keyword, I can see three websites with relatively low Domain Rating (DR) scores of 27, 11, and 4 are ranking highly for this keyword—despite not having any external backlinks pointing to them. Google SERP for “coffee table with storage” showing DR data from Ahrefs’