To start any type of business, you always need to face challenges and barriers. On the internet this would be no different. Many people keep in mind that just putting something online will automatically sell. But that’s not quite how it works. If you want to achieve good results and a significant number of sales, you need to have traffic on your website. In other words, you need to attract visitors interested in buying from you. For those who are just starting out and do not have a robust structure or considerable investment, it is difficult to achieve a large reach. However, there is a way to reach a greater number of people without the need for large financial contributions and the creation of strategies. Advantages and Disadvantages of the Marketplace This sales channel is called Marketplace .

Advantages of the Marketplace

To begin with, we will explain what the advantages are: Large Number of Traffic The main attraction that makes brands have their products displayed on Marketplaces is the audience. As it is a big Kuwait Telegram Number Data name in the online market, credibility and past reach will be a huge differentiator and trigger for consumers to buy on the website. Names like Mercado Livre, Amazon and Shoppe have Marketplace and have more than 100 million monthly visits, according to a report released by Conversion . As these are big brands with a lot of investment power, they are always creating new campaigns to engage the public to buy more. Once you are on the marketplaces, you can benefit a lot from this and take advantage of all the traffic generated to sell much more.

Free Marketing Campaigns

Lower investment Compared to creating your own Online Store, the big advantage is that the investment is extremely low, almost zero. You don’t need to spend on your own technology, website creation, and marketing, for example. The main expenses you will incur will be in relation to payment fees and commission that the South Africa Telegram Number marketplaces themselves charge. We will explain below. Disadvantages of the Marketplace Now that you know the main advantages, discover what can “get in the way” of your business: Fierce competition As we said above, because there is a lot of traffic on your website, the competition ends up getting big and perhaps becoming difficult. Your products will be featured in the same categories as your competitors. Maybe the consumer chooses yours, but maybe he chooses your rival’s.