If you have a physical business, a Google Business Profile (GBP) will help you show up on Google searches and in Google Maps—which is how most people find local businesses these days. It’s one of the best free ways to promote your business that actually works. GBPs show up like this: Google Business Profile examples Here’s how to set one up (and optimize it for higher rankings and improved conversions): Create (or claim) your Google Business account Fill in your information: business name, address, phone number, email, hours of operation, etc

Post on social media

But wait, I thought you weren’t going to give me this generic advice? Well, posting on social media is actually a great way to advertise your small business. However, posting randomly without a strategy won’t do anything but waste your top industry data time. Here’s how to effectively advertise your business on social media: Step 1. Choose the right social platform Don’t try to do it all. While you can and should create a profile on the big social media platforms so you don’t lose your handle, it’s not necessary to use them all right off the bat.

Step 2. Create a content strategy

Now you need to make a game plan. What kind of content will you create? How frequently will you post? Who will BSB Directory make and post the content? What hashtags should you use? These are all questions you need to answer. A little brainstorming goes a long way. Look at your competitors’ social media to see what’s doing well for them and to give you ideas. Here are some guides to help you with this step: Buffer’s Instagram Marketing for Small Business Guide Buffer’s Facebook Marketing for Small Business Guide HubSpot’s Ultimate Guide to Pinterest Marketing

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