Once a week and read comfortably at any time. Emails are very easy to filter and archive so customers are us to it and have no problem with regular communication. By contrast SMS is a short text only channel. This enforces a character limit. Customers also often treat it as […]
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It is important to divide the list of recipients into segments thanks to this you can send for example activation emails. Remember to constantly maintain your email database and remove from it those recipients who have unsubscrib from the database or. Who have been experiencing hard bounces for a long […]
You can also use other marketing channels such as SMS messages. Microsegmentation allows for example to send them only to customers who have not open your email. Marketing segmentation A common type of audience segmentation is bas on specific marketing campaigns. For example you can create separate segments e.g. of […]
Within list of all customers create separate segments for such subtypes. For example you can use demographic segmentation. This is possible by importing additional fields with values other than just the e mail address and may look like this for example Current customers Potential clients Current customers Potential customers Current […]
This not only increases the openness of your messages but also builds a positive relationship with the customer. Hyperpersonalization is simply a higher degree of customization. Bas on your data you can show the right products categories promotions types etc. to the right people. If you run a clothing store […]
This in turn translates into better deliverability. As for the actions of the recipients themselves unfortunately the repeat phrase in the Highway Code take special care works best here. Every time a message comes to us we should consider who and why sent it to us. If in doubt do […]
The day of the book is coming. Book sales are a specific category and not every store can easily take advantage of the opportunity to make a promotional campaign for such products. However if you offer any type of book including paid e books guides planners childrens books manuals or […]
This translates into sales channels in e commerce e mail and SMS will be perfect for promotions . These two means of communication are always at hand and do not require turning on the computer. In addition a significant number of users have vibration sound or notification L set for […]
You can implement this or similar scenario for your company in a few minutes. If you use your own IT systems and solutions you can integrate via SMS via API which will enable you to send transactional and marketing text messages. Remember about the legal aspects Always keep GDPR in […]
MJ Until now all customers receiv support at a similar level i.e. they had the option of contact via email chat or telephone and paid the same for the service. From now on the customer can choose whether he wants to pay extra for additional communication channels or whether basic […]
