Throughout the year, we have a series of important commemorative dates for e-commerce, such as Mother’s Day, Father’s Day and Christmas. But among so many dates, Black Friday is certainly one of the most important dates, if not the most vital. For those who work with online stores, you know that on the last Friday in November, sales volume increases considerably. That’s if you think strategically about the date and think about actions in advance. This way, it is possible to have great sales results and guarantee more income for your company. Entrepreneurs who also operate in physical stores and marketplaces also need to prepare for the date. All businesses take advantage of the appeal of Black Friday to increase their sales on one of the biggest promotional holidays in the world.

How was Black Friday 2020

Driven by the need for social distancing, customers embraced online shopping and this movement had a direct impact New Zealand Email List on Black Friday last year. The event recorded total revenue of R$7.72 billion for Brazilian E-commerces, in the period that included Black Friday and CyberMonday. Black Friday 2021 According to some studies, the increase in Black Friday 2020 sales saw an increase of R$7.72 billion compared to the previous year. Furthermore, it is worth highlighting that of the 6.77 million people who made an online purchase during this period, 585.45 thousand were new consumers at the event, showing the growing popularity of Black Friday among Brazilians.

7 special tips to prepare your online store for Black Friday

There are a series of steps to prepare your online store for Black Friday, so that mistakes do not happen and you are successful in each of your actions. Discover these tips! 1 – Anticipate your Italy Email List actions Black Friday is a success as long as it is planned in advance.Stock previews on Black Friday 2 – Define your goals An action like Black Friday requires well-structured goals, so that you have a defined notion of success and work to achieve it. Just be careful to project real and possible numbers, so that the team is actually motivated to achieve these goals. To set goals, analyze historical data from old Black Friday, both those relating to your business and those related to the market. Setting goals still means defining your objectives with a date. In addition to sales, the main purpose of Black Friday.