If you have several customer segments, you should write your own unique sales pages for each segment. In this way, you can tailor the content to suit them, and you don’t have to worry that some visitors will leave the page immediately after coming to the page. . <3 With the help of sales pages, you can also build a unified brand and engage visitors on a deeper level than if you tried to sell using social media posts alone. When your sales page is optimized the right way, it will regularly bring you new leads and customers directly through Google – for free. By tracking page statistics, such as time spent on the page and bounce rate, you can optimize and improve the page, thanks to which your sales will increase without extra effort. Either you read this: This is how you make €100,000 a year with a business blog What is a sales page What is a sales page not? A sales page is not just about sales. It is a value-adding, educational and engaging page.

But let's start with one segment

 Kind of like a blog post, but with the goal of getting people to buy. Here are some statistics latest database from sales pages: First Impression: You have 0-8 seconds to make a great first impression. Therefore, it is important that the title of the sales page is attractive, interesting and one that makes people read on. Biggest Concerns: Your biggest concerns on the sales page are boredom and skepticism. People are even more skeptical, because they have been promised a lot, but unfortunately not all promises have been kept. If the text is boring, reading ends quickly. Page Load Time: A 2 second delay in sales page load time can increase bounce rate by up to 103%. Videos:  increase conversions by up to 86%. Feedback and testimonials: 92% of people read feedback before buying, which shows the importance of asking for feedback from past customers and adding at least three testimonials to your sales page.

A sales page with a video can

 Mobile optimization: More than 60% of all traffic comes from mobile devices. Sales pages that are not optimized for mobile devices can lose a significant part of the sales. Calls to action (CTA): Personalized calls to action generate 42% more clicks than plain calls to action. Call to Action Color: Changing the color of the call to action button can increase results. For example, Hubspot has found in its research that a red call-to-action button is 21% better than a green one. Length BSB Directory  of sales page: There is no one-size-fits-all answer to this, but a study by Marketing Experiments found that long sales pages can generate up to 220% more leads than short sales pages.

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