Although Facebook does a great job of managing campaigns automatically and its algorithm is quite effective, it is necessary to constantly monitor the campaigns and make sure that there are no problems. Most likely, you will have to make several modifications and tests until you find the formula that best suits you depending on your advertising objective.
Campaign Optimization
Campaign optimization will allow you to constantly improve your results. Whether it’s finding ways to reduce your cost per lead, or increase the reach of your ads, or perhaps increase the number of clicks to your landing pages, etc.
Steps to follow to generate a relevant analysis of your campaigns
First of all, access the Ads Manager of your Facebook account.
Analysis on Facebook
Facebook will show you a dashboard with all the campaigns created with this account, active or inactive. Here you will see that you can filter all the data of your campaigns either by title, by objectives, by dates, etc. This is the first step, filtering the campaigns and the aspects that you are interested in analyzing, this way you will get rid of data that you do not need and you will have a cleaner dashboard.
Although Facebook automatically displays the
Data it considers most relevant to your campaign, we recommend that you complement this report with the data you will find in the “columns” drop-down menu.
When you click on “customize columns,”
Facebook will give you a menu of metrics America Cell Phone Number List on your analysis goal. This menu will allow you to create a custom report with the metrics that are most relevant to you. You’ll see a lot of interesting metrics in this menu, and choosing the most relevant ones can be confusing. Not sure exactly which indicators are best for your goals? To help you out, we’ve gone through them and highlighted the most relevant ones.
If your goal is to analyze performance
We recommend selecting: frequency , impressions, people taking action, and amount spent.
If you are interested in analyzing engagement, we recommend selecting: engagement WhatsApp Number Library the post and in the clicks section, CTR and unique clicks on the link.
Additionally, if you would like to see even more detailed information you can see very interesting data in the “breakdown” menu.
Understanding Facebook Ads Costs
Now that we’ve gone over Facebook Ads metrics and how to get them, let’s explain how campaign costs work.
Although we can also work with fixed price
Most of your campaigns it will be more interesting to work with an auction. Every time we want to advertise, we are entering an auction to buy advertising space. And competing with other companies that are doing the same.
